Massive Latino Outreach

I'm happy to read that the Obama campaign/DNC has launched a $20 million dollar outreach to the Latino/a community. Kos points out that the entire amount spent by the Democrats, the Republicans and the third-party groups was $8.7 million in 2004.

Important aspects of the article:

Sanchez said efforts will be particularly focused in the key swing states of Nevada, Florida, New Mexico and Colorado, where Latino voters could make up the margin of victory.

and

“The giant has woken up and we are being prodded by the Obama campaign,” said Rep. Hilda Solis, an early supporter of Obama’s primary opponent, Sen. Hillary Clinton, who now says she is firmly in the Obama camp. Solis said she spoke with Obama shortly after he secured the nomination and pledged her support to him. Solis said she is planning on hitting the campaign trail in the Southwest on Obama’s behalf. (italics mine)

Rep. Hilda Solis is a Democratic congresswoman from SoCal. The fact that the Obama campaign is already planning on hitting her up for the campaign trail says something about how much they are planning ahead. I am so impressed by the competence and organization of the Obama team.