Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Thursday, August 28, 2008

Hmm

Am I the only one who thinks that any ad that features John McCain speaking directly to the camera is by definition not exciting?

Wednesday, August 13, 2008

New Obama Ad

Loves it. It does the following
  1. Highlights link between McCain and Dubya
  2. Highlights link between the Iraq War and our economy
  3. Highlights Iraq's surplus due to high oil costs
  4. Highlights Sen. Obama's positive message
This is the definition of a contrast ad. It's not negative, it's not false - it presents a contrast between the failed Bush/McCain economic policies and the promise of better Obama policies.

Tuesday, August 5, 2008

Interesting

According to the Hotline, the McCain campaign has scaled back advertising dramatically in Ohio, Pennsylvania, New Mexico and Iowa. Here is the dollar amount:

-- In OH, McCain's campaign spent $197,018 for the week of 7/29-8/4. From 8/5-8/11, the Republican is spending $108,450.

-- In PA, McCain's campaign spent $92,808 for the week of 7/29-8/4. From 8/5-8/11, the Republican is spending $50,134.

-- In IA, McCain's campaign spent $45,844 for the week of 7/29-8/4. From 8/5-8/11, the Republican is spending $10,543.

-- In NM, McCain's campaign spent $25K for the week of 7/29-8/4. From 8/5-8/11, the Republican is spending nothing.

Pennsylvania is a very expensive media market, so it looks like John McCain is down to a couple ads on cable news channels. I wonder if he's been paying attention to the latest polls showing Sen. Obama locking it up.